Google Enhanced Conversions
Effortlessly setup and send your data to the Google Enhanced Conversions.
Setup Google Enhanced Conversions
The Google Enhanced Conversions use the Google Ads API to send additional data to Google for conversion events. This is useful to improve the reporting in Google for conversions.
Activate Enhanced Conversions
You have to activate Enhanced Conversions in Google Ads for the conversion action you want to enhance.
- Log into your Google Ads account
- Go to Tools and Settings > Measurements > Conversions
- Click on the conversion action you want to use and scroll down to Enhanced Conversions
- Click the Turn on Enhanced Conversions , then select API and click Next > Save
Installation
- Log into your Zubi account
- Go to Data Platform > Integrations and select the Google Enhanced Conversion
- Select the conversion event you want to enhance (We recommend not changing this)
- Set your Google Ads Customer ID and Conversion Action ID, then click Authenticate.
Get the required credentials
Google Ads Customer ID
- Log into your Google Ads account
- You'll find your customer id in top right corner (xxx-xxx-xxxx)
Conversion Action ID
- Log into your Google Ads account
- Go to Tools and Settings > Measurements > Conversions
- Click on the conversion action you want to use and scroll down to Enhanced Conversions
- In the browser URL, find &ctId= and copy the value between ctId= and the next &
- This is your Conversion action id (ctId= 123456789 &)
Privacy considerations
Cookies and PII
This feature use the following cookies and personally identifiable information (PII):
| Type | Name | Description |
|---|---|---|
| PII | Address | Sent when an order needs an address update. |
| PII | City | Sent when an order needs a city update. |
| PII | Country | Sent when an order needs a country update. |
| PII | Sent when an order needs an email update. | |
| PII | Name | Sent when an order needs a name update. |
| PII | Phone | Sent when an order needs a phobe update. |
Regulatory compliance
We work hard to stay transparent around data privacy and protection. To help our customers with regulatory compliance and transparency towards their users, we have documented all data usage within our platform from a data privacy perspective, and provided recommendations on how to use our platform in a compliant way. Start here .