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Have you ever heard of the saying, “80 percent of your business comes from 20 percent of your customers?” Then you’ve heard of RFM analysis (even if it’s just informally!). Keep reading for an overview of what it is, when to use it, and everything else you might need to know. What is RFM analysis? […]
The ultimate goal of any business is to build up their customer base in a way that allows them to be profitable This strategy comes largely from understanding your target audience, providing them with value, and encouraging them along the buyer’s journey until they have become loyal to your company. There are tons of ways […]
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