Facebook Marketing API

Effortlessly setup and send your data to the Marketing API.

Setup the Facebook Marketing API

The Facebook Marketing API lets Zubi communicate and send data to Facebook (Meta). Use it to send custom audiences that are frequently updated to be as efficient and useful as possible.

The Marketing API allows you to build target Custom Audiences from customer, or visitor, information collected by Zubi. This has become increasingly important as third party data collection has been, and will continue to be, heavily restricted across most browsers.

Use your own data to improve your marketing and target the correct audience with the right message. Zubi keeps your audiences up to date to enable marketers to serve more relevant ads. For example, you may want to target customers that recently made a purchase with one specific ad, and then with a different one when that customer has re-visited your store. You can build out audiences that follows your customer journey and serve ads to them based on where in the journey they currently resides. And when they perform an action Zubi will automatically move them to another audience.

Installation

• Log into your Zubi account
• Go to Data Platform > Integrations and select the Facebook Marketing API
• Set your Facebook Ad Account ID and click Authenticate.

Get the required credentials

Facebook Ad Account ID

• Log into your Facebook (Meta) Ads Manager account
• Head to the dashboard where you will find the account id

Privacy considerations

Cookies and PII

This feature use the following cookies and personally identifiable information (PII):

Regulatory compliance

We work hard to stay transparent around data privacy and protection. To help our customers with regulatory compliance and transparency towards their users, we have documented all data usage within our platform from a data privacy perspective, and provided recommendations on how to use our platform in a compliant way. Start here .