Engage automates and simplifies the process of creating and exploring customer segments. The user can either define their own segments to explore, or use one of the pre-built. The segments are based on various customer traits such as returning customers or top spending customers and the user can define their own segments based on a variety of other traits. As of now the following pre-built segments are available in engage to get you kick-started:
Each segment has its own dashboard where sales and performance data can be analyzed in detail over time. Since the segments are intended to be used for different marketing activities, the export functionality makes is easy for the store owner to export the selected audience for further use at for example Facebook or Google.
Besides the pre-built segments, engage offers each store owner an, easy to use, toolbox for generating and saving their own “Custom Segments”. Each created segment will have their own dashboard and data can be updated by user request or just act as a snapshot from the time of creation.
Many more segments and traits will become available as we release new functionality on the platform. Stay tuned for more.
Interested to try out customer segmentation? Get started today, for free.
Customer segmentation is currently only available for Woocommerce stores.
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